SWEATSPOTS
Sponsor Hyrox & CrossFit athletes

SPONSOR THE SWEAT.

Buy a spot on an amateur Hyrox or CrossFit athlete at the next race. Also powerlifting, weightlifting, or a local event. You send the logo digitally. They print it as a tattoo or on their clothes.

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Male athlete mannequin showing sponsorship zonesFemale athlete mannequin showing sponsorship zones
Who it's for

BRANDS LOOKING TO SPONSOR ATHLETES.

For companies that want a Hyrox or CrossFit athlete, a powerlifter, or to show up at a local event, without signing a pro. You send the logo digitally. They print it.

Sponsor a Hyrox athlete

Put your logo on amateur Hyrox athletes at the next race. You buy a visible spot on them, not a pro contract. Chest, back, thighs, or calves. You send the logo file. They print it and wear it on race day. You get the photos and proof.

Sponsor a CrossFit athlete

The Open, local comps, sanctioned events. Amateur CrossFit athletes, not only Games athletes. Same buy: a spot on their body or clothes. You are not signing an ambassador. You are buying one placement at one event they are already competing in.

Presence at an event

You want your brand at a Hyrox, CrossFit, powerlifting meet, or a local competition. You do not buy the event from the organiser. You sponsor the people who compete. Your logo appears on athletes in photos, on the course, and in results. Local events count.

How it works

THREE STEPS TO SPONSOR AN ATHLETE.

01

Pick an athlete

Filter by Hyrox, CrossFit, powerlifting, city, and date. Amateur athletes, not only pros. Local events count. You see the sport, the event, the date, and the zones they are offering. No need to chase athletes or negotiate. The marketplace shows you what is available.

02

Buy a spot

A zone on their body or clothes: chest, back, thighs, calves. Direct price or auction. Direct buy locks the zone at the listed price. Auction lets you bid and win when the date arrives. Either way, you know the cost upfront.

03

They wear your logo

You send the file digitally. They print it and wear it on race day. Photo proof after the finish. You get the mark on them for every station, every lap, and every race-day photo. No kit is shipped. They handle the print.

The marketplace

PICK AN ATHLETE. PICK A ZONE.

Sponsors
Sell a spot
Two ways to play

SAME SPOTS. TWO SIDES.

Direct pay

Buy it now

Lock the zone. Fixed price. Worn on race day. Proof after the finish.

  • Fixed price, no surprises
  • Applied before race day
  • Photo + result proof

From $110 / zone

Browse spots
Live auction

Live heat

Highest bid when the clock hits zero takes the zone. Anti-snipe overtime. Prime spots only.

  • Real-time bidding wars
  • Win the prime zones
  • Anti-snipe countdown

12 heats live

Enter heat
FAQ

QUESTIONS BRANDS ASK.

How do I sponsor a Hyrox athlete?

Browse amateur Hyrox athletes listed for a race, pick a zone on their body or clothes, and buy it at a fixed price or win an auction. You send the logo digitally. They print it and wear it on race day. You are not signing a long-term deal or paying for a pro contract. You are buying one visible placement at one specific event they are already competing in.

Can I sponsor amateur CrossFit athletes, not only pros?

Yes. SweatSpots is built for amateur athletes: CrossFit Open, local comps, powerlifting, weightlifting, and other events, not only Games athletes. Same for Hyrox. You can sponsor athletes at the level you want to reach. Many brands prefer amateur athletes because the audience is more relatable and the placement is more visible in local events.

Can I sponsor a Hyrox, CrossFit, or local event?

Not the event itself. You do not buy title rights from the organiser. You sponsor athletes who compete there, so your logo is on them in photos, on the platform, or on the course. This is often more effective than a title sponsorship because the logo travels with the athlete through every station and every photo.

Who prints the logo?

The athlete. You send the file digitally. They print it themselves as a tattoo on their body or on their clothes. Nothing is shipped from you as a kit. This keeps the process fast and removes shipping costs and delays. You are responsible for the design file. They are responsible for the print quality and placement.

How does buying a spot work?

Direct buy locks a zone at the listed price. Auction: highest bid when the date hits wins. The athlete wears your mark on race day and sends photo or social proof. Direct buy gives you certainty. Auction can be more cost-effective if competition is low. Either way, you only pay if you win the zone.

When can my brand buy a spot?

Sponsor registration is not open yet. Leave your email on this page. We tell you when brands can buy. Listing athletes now means your brand will see priced placements as soon as the marketplace opens. Early access will go to brands that have already joined the waitlist.

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PUT YOUR MARK ON RACE DAY.

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