Hyrox
Amateur Hyrox athletes looking for a sponsor for the next race weekend. You show up in your own gear. A brand buys a visible spot on you.
Hyrox, CrossFit, and local events
HOW TO GET A RACE SPONSOR.
Not a pro contract. A brand sends the logo digitally. You print it yourself as a tattoo on your body or on the clothes you already race in. You keep 80%.
Who it's for
AMATEUR ATHLETES. NEXT EVENT.
Built for Hyrox and CrossFit first. Same path for powerlifting, weightlifting, or a local event if you want a sponsor for the next one. You are not applying for an ambassador contract.
CrossFit
The Open, local comps, sanctioned events, not only Games athletes. Same deal: a logo on your body or clothes, not a salary.
Other events
Powerlifting, weightlifting, a local competition, OCR, endurance. If you compete and a mark on you gets seen, you can list it.
What you sell
A SPOT ON YOU. NOT A KIT.
There is no branded kit. You race in your own clothes. A sponsor buys a visible zone: chest, back, thighs, calves, or clothing. They send the logo digitally. You print it yourself as a tattoo on your body, or on those clothes.
What the brand gets: the mark on you for every run, station, and race-day photo. What you get: the payout. You keep 80%.
The deal
FIVE STEPS. THEN YOU GET PAID.
List the event
Hyrox, CrossFit, powerlifting, weightlifting, or a local event. Sport, city, date, category. The event must be at least 5 days away.
Price the zones
Chest, back, thighs, calves, clothes. You set a direct price or an auction reserve.
Brand buys
Direct buy locks the zone at your number. Auction: highest bid when the date hits wins.
Print the logo
The brand sends the logo digitally. You print it yourself as a tattoo on skin, or on the clothes you already wear.
Race, prove, get paid
Wear it on race day. Photo or social as proof. Then you get paid. You keep 80%.
Before you list
WHAT TO SORT BEFORE YOU LIST.
Listing puts one race on SweatSpots so a brand can buy a visible spot on you. Have these four things clear first.
An event with a date
Hyrox on a Saturday, a local lifting meet, not 'I train CrossFit'. Brands buy that event, not a season. You need the sport, the city, and the exact date locked in before you list. Vague plans do not sell.
Spots you will wear
Chest, back, thighs, calves, or clothes. Pick the zones a logo can sit on. You have to wear them on race day. The brand is buying visibility on your body or kit for that specific event, so choose spots that will actually be seen in photos and on course.
You print the logo
After a brand buys, they send the file digitally. You print it as a tattoo or on your clothes. Nothing arrives in the post. This keeps it simple and fast. You are responsible for the print quality and placement, so make sure it looks clean on race day.
How close the race can be
You cannot list a race that is fewer than 5 days away. If you sell by auction, bidding ends at least 3 days before race day, so you have time to print. This buffer protects both you and the buyer. Listing too close to the event creates rushed prints and unhappy sponsors.
Pricing
DIRECT BUY OR AUCTION.
Chest and back get more photos than a calf. You set the number. There is no rate card here: visibility is yours to price. See both ways.
Fixed price
Direct buy
You set the number. A brand locks that zone. Worn on race day.
- You pick the zone and the price
- Price is the price
- Payout after you prove it was worn
Auction
Auction
You set the reserve and the bid step. Highest bid when the date hits wins.
- Reserve plus bid step
- Ends at least 3 days before race day
- Winner takes the zone
Other ways
YOU CAN ALSO ASK BRANDS YOURSELF.
SweatSpots is one way to get a race sponsor. Amateurs still land deals by asking brands directly. Here is how that compares.
Ask a local business
Your gym, a nutrition shop, a physio, the running store. You name the race and offer a logo on you. They often say yes because they already know you. Walk in, show them the event, and explain what they get in return: a logo on an athlete they already see. No platform fee, no bidding, just a direct conversation. Many local businesses are open to this kind of small, visible sponsorship.
Message a brand you use
A short note: the race, the date, the photo they get. No marketplace, no set price. Slow. Sometimes it works. You reach out to brands whose products you already buy and offer them a placement at your next event. Response rates are low, but the ones who say yes tend to be a good fit. It takes time and follow-up.
List the race on SweatSpots
You price a spot on your body or clothes. A brand buys it, sends the logo digitally, and you print it. You prove it was worn. You keep 80%. The platform handles the transaction, the proof process, and the payout. You set the price or reserve. Brands browse and buy without you needing to chase them.
FAQ
QUESTIONS ATHLETES ASK.
Do amateur Hyrox athletes actually get sponsored?
Yes, but not as a pro contract. A brand buys a visible spot on you at the race. SweatSpots is built for amateur Hyrox and CrossFit athletes, not only Games athletes. You are not applying for an ambassador deal or a salary. You are selling a specific placement on your body or kit for one event. The brand gets the photos and visibility. You get paid for wearing it.
Do I need a big following to find a race sponsor?
No. Brands buy the placement on you at the event: the photos, the course, the station. A following helps. It is not a gate. Many sponsors care more about the context of the race and the quality of the photo than your follower count. A strong local athlete with good race photos can still sell a spot.
Who provides the logo?
The brand sends the logo digitally. You print it yourself as a tattoo on your body or on your clothes. Nothing is shipped to you. This keeps the process fast and simple for both sides. You are responsible for the print quality and placement, so choose a method that will hold up through the full event.
Tattoo on my body or on my clothes: which?
Either. You pick the zones you will actually wear: chest, back, thighs, calves, or clothing. The brand sends the file. You print it and put it on. Chest and back tend to appear more in photos. Calves and clothing can still work depending on the event and the camera angles. Choose what you are comfortable wearing and what will actually be visible.
What if the mark comes off mid-race?
You are selling a worn placement. Print and apply it so it lasts the event. Proof is a photo or social post from race day. If you cannot prove it was worn, you do not get paid. Choose a printing method that holds up through sweat, water, and movement. Many athletes use temporary tattoos or iron-on transfers designed for sportswear.
What if I DNF?
The deal is the mark on you at the event, not a finish time. If you showed up, wore it, and can prove it, the placement happened. Sponsors buy visibility at the race, not a podium result. As long as you started and the logo was visible during the event, you have fulfilled the placement. Proof is still required.
Can I list powerlifting, weightlifting, or a local event?
Yes. Hyrox and CrossFit are the core. You can also list powerlifting, weightlifting, a local competition, OCR, or endurance, as long as you wear the logo on event day and can prove it. The same rules apply: an event with a date, zones you will actually wear, and proof after the fact. If the logo will be seen by spectators or cameras, it can be listed.
When will sponsors actually buy a spot?
Sponsors open soon. Listing now means your Hyrox, CrossFit, lifting meet, or other event is priced and ready when brands walk in. You are not waiting for a buyer to appear. You are putting your event on the board so the first brands that come through have something to buy. Early listers will be the first options brands see.
How much do I keep?
80%. That is the split after a brand buys or wins the zone. The platform takes 20% and handles the transaction, the proof process, and the payout. You set the price or reserve. You keep the majority of what the brand pays. There are no hidden fees on the athlete side.
LIST THE RACE. PRICE THE SKIN.
Try the listing. Price a spot. Keep it when you create an account.
List a race